4 Main Benefits of Using Professional Email

In the era of computerized processes, new technological communication tools are emerging. However, email remains firmly anchored in businesses and is by far the preferred method of communication. In fact, a 2011 Cefrio (Quebec) survey indicated that the email usage rate was 94.2% among SMEs with 20 to 99 employees.

Are you wondering if it's time to upgrade your generic email address to a professional one? Or are you just getting started and wondering if it's worth creating an email with a custom domain name?

This article aims to answer these questions and highlight the main advantages of using a professional email address rather than a generic address hosted on Gmail, Yahoo or Videotron.

Benefits

Increasing your credibility

One of the main benefits of adopting a professional email address is the credibility it creates. In fact, people trust x@solutionsinformatiques.com more than jeromesolutionsinformatiques@ymail.com . Customers see it as a way to show that your business is successful and well-established.

How to choose your email?

The key word is "branding"! Your address should reflect your field of activity and match your mission. Your domain name should preferably refer to your website, that way you won't lose any customers. As for the alphanumeric part, you can let your imagination run wild. It could be "hello," or even your first name. However, the address should be concise. Avoid visual overload! People who want to contact you will be less likely to make mistakes.

Better management of your team

An effective team needs guidance and simple, fast communication tools. A hosted email address will centralize all corporate messaging, hence the importance of also having a "catch-all" address that will receive all communications not configured with your domain name.

Additionally, managing your team meetings, appointments and organizing your calendar will be easier since an address will be assigned to each member of your staff.

For example, if you want to organize a last-minute meeting, you'll need real-time updates on employee availability and a comprehensive overview of appointments. Additionally, the meeting announcement must be accessible from any device (tablet, computer, phone). All of these criteria are met when you adopt a professional email address. Some hosted addresses also offer other services such as secure online storage, email backup, device synchronization, and more.

Protection against electronic identity theft

Electronic identity theft, or Spoofing, is commonplace. This involves impersonating another person with an email address in order to send spam (unsolicited electronic communications or spam). In fact, according to a recent study by Propeller CRM, 55% of messages we receive are not considered spam. With a professional email address, you'll be much less likely to receive it. Some hosting providers have strict rules regarding this type of sending. They ensure the message doesn't reach you by blocking the sender's address or automatically deleting the email. In short, you'll spend more time opening and reading more important communications.

Increased chances of receiving and opening when sending

On a related note, spammers are known to use mostly free email addresses. As a result, spam filters tend to delete these communications more easily. Why risk having your messages automatically end up in the trash when, for about $6 per month per user, you could get an extra customer?

Finally, even if a generic email address seems advantageous at first when creating a business, it can hold you back later. It will also become more difficult to change it as your contact list grows. At Nexxo IT Solutions, we carry out these interventions regularly. Contact us now with your projects and we will proudly contribute to your growth. Moreover, we offer 24/7 personal support.

For example, if you want to organize a last-minute meeting, you'll need real-time updates on employee availability and a comprehensive overview of appointments. Additionally, the meeting announcement must be accessible from any device (tablet, computer, phone). All of these criteria are met when you adopt a professional email address. Some hosted addresses also offer other services such as secure online storage, email backup, device synchronization, and more.

Protection against electronic identity theft

Electronic identity theft, or Spoofing, is commonplace. This involves impersonating another person with an email address in order to send spam (unsolicited electronic communications or spam). In fact, according to a recent study by Propeller CRM, 55% of messages we receive are not considered spam. With a professional email address, you'll be much less likely to receive it. Some hosting providers have strict rules regarding this type of sending. They ensure the message doesn't reach you by blocking the sender's address or automatically deleting the email. In short, you'll spend more time opening and reading more important communications.

Increased chances of receiving and opening when sending

Along the same lines, spammers are known to primarily use free email addresses. As a result, spam filters tend to delete these communications more easily. Why risk having your messages automatically end up in the trash when, for about $6 per month per user, you could gain an additional customer? Finally, even if a generic email address seems advantageous at first when creating a business, it can hold you back later. It will also be more difficult to change it as your contact list grows. At Nexxo IT Solutions, we perform these interventions regularly. Contact us now with your projects and we will proudly contribute to your growth. Moreover, we offer 24/7 support.