Here are the best ways to use ChatGPT in your business (without losing control)

It's hard to have an online presence without stumbling upon ChatGPT. Both Bing and Google leverage this advanced artificial intelligence language model, and you can expect it to increasingly appear in the business and personal tools you use every day.

ChatGPT has revolutionized the way businesses interact with their customers. It's also affected how they get things done. Teams use it for everything from emails to generating ideas for product names.

The tool's personalized and informative real-time responses are definitely what draws interest, but integrating ChatGPT into your business operations requires careful consideration. You want to ensure things don't get out of hand with employees using the tool irresponsibly.

In this article, we explore best practices for using ChatGPT in your business.

Best Practices for Responsible Use of ChatGPT and Other AI

Understanding ChatGPT's Weaknesses

This is still a very new technology, and it does make mistakes. When you first use ChatGPT, you'll see a warning about this. You should not use the answers it provides without human review and editing.

Yes, they can write you an employee device use policy if you request it. However, there may be elements in this automatically generated policy that aren't entirely correct. Use it as a prompt, not as a replacement for human-generated content.

Another weakness is potential bias. As the engine trains on large amounts of content, it can develop bad habits. As a result, you could get biased or offensive responses from ChatGPT. Understand that, as a human being, the tool remains a toddler who needs to be mentored.

Define the role of ChatGPT

Before integrating ChatGPT into your business, it's essential to define its role. This role can range from responding to customers to generating ideas for new products.

Defining ChatGPT's role helps you leverage its power but also ensures you're putting in place safeguards. The technology is still very new, so you don't want your employees using it for everything.

Determine exactly which tasks the company approves for using ChatGPT and which ones it doesn't. This allows your team to use it where you see fit and prevents inappropriate use.

Consider customer confidentiality

Privacy is a crucial aspect of any business, and ChatGPT should be no exception. When integrating the tool into your work, it's important to consider customer privacy. In fact, in March, Italy banned ChatGPT due to data privacy concerns.

Be aware of any exposure of employee or customer data to ChatGPT. Limit the potential for data leaks.

For example, you can configure ChatGPT to stop collecting customer data after data collection reaches a particular threshold.

Ensure human supervision

ChatGPT is a powerful tool, but it's no substitute for human interaction. Human oversight is crucial to ensure the results provided are relevant and accurate. Human oversight can help prevent inappropriate responses that can negatively impact your business.

Integrate ChatGPT into your existing customer service

Integrating ChatGPT into your customer service channels can benefit customers. It can improve the customer experience while reducing workload. You can integrate it into your website, social media, and other support channels. It can provide real-time responses to customer queries. However, once again, humans must monitor ChatGPT and its responses.

Using it wisely reduces customer wait times. It can also improve their experience with your business.

Measure and optimize performance

Measuring ChatGPT's performance is crucial to ensuring it delivers value. Measure its performance by analyzing customer satisfaction, response time, and responses processed.

You can also check productivity statistics. Does using ChatGPT to write the body of emails sent to customers save time? Does it take your team the same amount of time to edit replies?

Based on the analysis, you can optimize ChatGPT to improve its performance. This helps it be a better support for your business.

Be transparent about its use

Be transparent if you use ChatGPT for email responses or otherwise. Your customers will appreciate your honesty. For example, you could simply state the following in your policies.

"We leverage AI for some content and always edit and verify its outputs."

The use of AI-generated content is a murky area right now. Responsible companies are telling their customers exactly where and how they're using it.

Get help navigating the changing world of business technology

ChatGPT is a great tool for businesses looking to leverage its AI power, but it's still in its infancy. Integrating ChatGPT into your business requires careful consideration. You need to ensure it's both effective and secure.

Need help navigating the ever-changing technology landscape? Contact us today to schedule a discussion about AI, where to leverage it, and any business concerns.

About Nexxo

Nexxo Computer Solutions specializes in providing IT and technology services to Quebec businesses. Its mission is to offer Quebec companies IT services tailored to their needs. Acting as an external IT department, it handles all of a company's IT tasks, allowing it to focus on its business activities. It achieves this by collaborating closely with its clients and putting their interests at the center of its concerns.